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This product is so clever you’ll wonder why it wasn’t developed long ago!

The new WeeRide sits in front of you so you can see and communicate with your baby at all times. And baby gets a great view of the trip too. If you have used a rear mounted baby bike seat in the past you will know how frustrating it can be when you can’t see what your child is doing.

Perhaps they have decided to throw a shoe off, or the helmet is covering their eyes or they may have fallen asleep – it’s very hard to look after them when they are behind you and you are trying to keep your eye on the road.

The new WeeRide centre-mounted child bike seat allows you to watch your child and the road at the same time. The padded dashboard even acts as a comfy pillow for the sleepy traveller. If you’ve been too frightened to use a baby bike seat in the past, the WeeRide will make you feel much more confident to give it a try.

You’ll be able to talk to your child and view them at all times whilst riding with your arms around them.

If they do decide to throw a shoe you’ll see it straight away and not realise a kilometre down the road. In fact, you can probably prevent such mishaps from occuring.

A recent study by Research Now found that seven out of ten parents would prefer a front-mounted bicycle child carrier than a traditional rear-mounted one.

The WeeRide will allow you to feel your child is safe while you enjoy the significant health, transport and environmental benefits of cycling.

The WeeRide is available from bike stores across Australia or online from www.weeride.com.au. It costs $169 (plus delivery).

For further media information, to request samples, or to speak to the Australian Distributor on 03 9529 7499.