Sony

Sony initiates pilot program in advance of upcoming National Television and Computer Recycling Scheme.

Combined annual Australian e- waste results in almost 5,000,000 tonnes - the equivalent of 2.4 million cars - Christmas is a key season for TV purchase and disposal.

Leading the industry in a national bid to reduce the vast quantity of e-waste going to landfill each year, Sony Australia has launched a Christmas campaign that benefits both their customers and the environment.

The company has announced that it will remove and recycle the old television (and packaging waste) of any customer who purchases a Sony BRAVIA at a Sony Centre store this Christmas1, as well as providing complimentary delivery and installation of their new purchase. As a further bonus those customers will receive a 12-month subscription to the new Quickflix channel, for unlimited on-demand access to the streaming WatchNow movie library.

Sony‟s TV recycling offer is a first for the industry and will „test the water‟ ahead of the National Television and Computer Recycling Scheme, that will come into effect from July 2012. This scheme has been developed by Government and Industry following the passage of the Product Stewardship Bill through the Australian Parliament in August this year, mandating industry arrangements for collecting and recycling end-of-life televisions, computers and computer peripherals.

Sony‟s Head of Service for Australia and New Zealand, Stuart Clark, said "Sony has a deep commitment to addressing e-waste in Australia, which aligns with our global corporate goal to reach zero environmental footprint by 2050. Addressing eco considerations right through the product lifecycle, from design through to end of life is a key stepping stone towards that vision. As a founding member of the Product Stewardship Association (PSA) Sony has been at the forefront of lobbying for a national solution to e-waste in Australia, over many years and we are delighted to now be at the pointy end where the customer will benefit."

1 From November 3 - December 1, purchase a participating Sony BRAVIA TV from Sony Centre and, in addition to 12 months unlimited movies you‟ll also enjoy complimentary Delivery, TV Installation, Quickflix Subscription Set-up and optional removal and recycling of packaging and your old TV.

*TV pictured for illustrative purposes only