Bobble

It's a worldwide problem. Highlighted by Channel 7 news (22.8.11) and Sunrise (23.8.11) through their exclusive story on Keep Australia Beautiful Week and how litter is killing our marine and birdlife, and polluting our oceans around the world.

Australians spend more than $544 million every year purchasing bottled water and most plastic bottles are casually discarded, only to end up in the nation's landfills.

There are organisations out there trying to change everyday people's lives with unique inventions, bobble being one of them. Look good whilst doing good is the motto.

bobble is a patented, reusable water bottle that filters water as you drink. It was created by Move Collective, LLC, and designed by famed industrial designer Karim Rashid.

bobble is intended to give consumers an environmentally friendly replacement to single-serve plastic water bottles, most of which end up in the ocean, on the street or in landfills. With bobble's interchangeable and replaceable filters, you can improve the taste of water from your tap.

Using a single bobble filter will reduce the environmental impact on landfills by more than 300 water bottles. So over the course of a year, bobble removes more than a thousand bottles from the environment.

Made from recycled plastic and free of BPA, Phthalates and PVC, bobble is the the must-have reusable accessory. bobble's low price will mitigate the cost of regular bottled water consumption, which can cost individuals hundreds of dollars annually. But more importantly, saves our precious environment.

bobble is available in Australia and New Zealand visit www.waterbobble.com.au for stockists.