Earthcaire

The air above Australia's most recognised landmark, the Sydney Opera House is under the hammer in the launch of the world's first system for atmospheric ownership.

The 'Greenhouse Titles' above the Sydney Opera House are currently listed for sale on Ebay by Earthcaire which has created the atmospheric ownership program to inspire people to care for the earths atmosphere and raise much needed funds to offset carbon emissions.

Founder and Environmental Expert Anthony Clarke said other national icons would also soon go under the hammer.

"We'll also be auctioning off the so called 'Greenhouse Titles' to Bondi Beach, Uluru, the Great Barrier Reef, Mount Kosciuszko, WA's Bungle Bungle range, and even Parliament House in Canberra," said Mr Clarke.

"This new online system allows concerned people, groups or businesses to purchase a particular section of the atmosphere above their chosen site for care and protection," he said.

"Our objective is to inspire more diligent stewardship of the earth's atmosphere."

"Half of the money raised from the purchase of the  Greenhouse Titles will be donated to well known and accredited carbon offset companies, making purchases tax deductable."

Mr Clarke said it was time to treat the atmosphere as though we owned it.

"While the debate over a carbon tax rages on in Canberra, no one feels responsible for the problem, and this system provides the opportunity for involvement and that feeling of ownership."

"With the same freedoms we have to pollute the air, we are now able to purchase a specific atmospheric area and become a voice for its care."

"Atmospheric ownership has the potential to transform the mindset of how we view and treat the sky."

Mr Clarke said the system worked by:

• Visiting the web site www.earthcaire.com to select the section of atmosphere above any place (including suburbs and regions) in the world
• Iconic landmarks would be auctioned on e-bay
• There are four levels of the atmosphere to purchase
• The Troposphere layer from the ground up has 500 certificates of special interest available for purchase
• The other layers including stratosphere, mesosphere, thermosphere are single titles, gold, silver and bronze respectively
• Prices start from $100 for the certificates of special interest up to $1000 for platinum certificates or in some cases the highest bid
• Unique title certificates would be issued to buyers
• Iconic Greenhouse Titles could be on-sold and auctioned, creating additional funds of carbon offset programs
• 50 per cent of money raised goes directly to carbon emissions programs including those run by Climate Positive, Safe Climate Australia, and beyond Zero Emissions.
• The remainder is used by Earthcaire for administration and the ongoing promotion of the program

Mr Clarke said companies had been selling ownerships of stars for years - but these were intangible and without any benefit to the environment.

"This is all about changing people's mindset towards owning the atmosphere and the problems of carbon emissions, as well as supporting programs that can make a real difference.

According to current data sources from the World Bank, World Development Indicators, Australia's emissions of carbon dioxide during the past 25 years have risen at twice the world average rate.

The data shows Australia has 0.32 percent of the world's population, yet produces 1.43 per cent of carbon emissions. It shows pollution levels per person are 4.5 times the global average

www.earthcaire.com provides a range of free information, informative videos, articles and an e-newsletter full of information on upcoming Australian landmarks for sale and pending.

A free carbon footprint calculator, sample certificates and access to expert Climate Change and Global Warming reports as well as blogs and social media are also available.

EARTHCAIRE  EARTH.AIR.CARE was created by Anthony Clarke to:

• Promote awareness and raise funding for the greatest issue of our time, Global Warming and Climate Change
• Inspire diligent stewardship of our atmosphere via a system which isaccessible to all members of the community.
• Create an environmental legacy thatwill benefit generations to come