Keep Australia Beautiful

Keep Australia Beautiful has brought together an unlikely group of Australian celebrities to form a fictitious group called Litterers Anonymous.

The comedic new anti-littering campaign aims to lift the profile of littering problems in Australia and will see Keep Australia Beautiful promoting the Litterers Anonymous 'One Step Program' which is simply to 'use the bin'.

Derryn Hinch, Lara Bingle, John Jarratt, Nick Giannopolous, Russell Gilbert and Tania Zaetta are all taking part to help highlight the issue of littering and how easy it is to avoid.

Although their stories are fictitious they aim to highlight the real life habits of litterers, as research shows that many people don't own up to littering and that there are a range of littering 'types'.

Studies have found that there are large differences between the way people reported and described their behaviour, and their actual behaviour. In one study, nearly half of the people observed littering only minutes earlier denied they had done so.*

The Litterers Anonymous campaign hopes to make people more accountable for their actions and remind people to use the bin - and the right bin - given the growing number of recycling bins now also available in public places.

Derryn Hinch plays the role of a group moderator who is consistently frustrated by the hapless littering antics of his co-stars. Lara Bingle is "outed" as a littering addict by the paparazzi, while Nick Giannopolous is relapsing from his litter addiction for the second time.

John Jarratt is a serial litterer at movie theatres, Russell Gilbert is trying his hardest to use the right bin, whilst Tania Zaetta can't work out if she is illiterate or a litterer.

This campaign is supported by some of the leading companies in the beverage industry.

Keep Australia Beautiful will be launching the campaign in cinema, TV, radio and online this week at www.litterersanonymous.org.au