Carbon Neutral Ltd, a leading not for profit environmental organisation, will retire accredited carbon offsets on behalf of Executive Channel to offset the greenhouse gas emissions from a network of more than 330 digital media screens installed across 180 office towers nationally.
“Executive Channel clients will now be able to advertise knowing that the emissions produced by running their campaign on our network of digital screens will be fully offset”, said Charles Parry-Okeden, Executive Channel director. “Very few media outlets can offer this unique benefit to its clients.”

The carbon emissions produced from the entire network including screens and media engines have been calculated and will be fully offset for the 2010 year. Executive Channel has teamed up with Carbon Neutral who will retire Greenhouse FriendlyTM accredited Verified Emission Reductions (VERs) to immediately offset the carbon produced. In addition to this Carbon Neutral will establish 660 trees and shrubs of mixed native species for revegetation. It is anticipated these plantings will directly benefit the environment by restoring biodiversity and addressing local issues relating to salinity and land degradation.

A study in late 2008 found that 81% of Australian consumers think businesses need to take global warming more seriously. This was well above the figure for the US (59%) and the UK (68%) .
Carbon Neutral General Manager Angela Tillier commends Executive Channel for taking responsibility for the emissions generated from the use of their products. “Organisations have a responsibility to understand the impact from the use of their products and services and to do something about it. We are pleased to provide accredited offsets for Executive Channel to offset their emissions and also to plant native trees for revegetation on their behalf.”

“This initiative is a very proactive way that we can work with our property partners to offset the carbon emissions from our network and do something positive for the environment”, says Craig Cohen, Executive Channel CEO.
Carbon Neutral is a not for profit company working with hundreds of organisations to measure, reduce and offset greenhouse gas emissions and implement revegetation projects. Started in 2001, Carbon Neutral services include a carbon reduction programme, carbon consultancy services, carbon calculators and information on climate change, provision of carbon offsets, carbon sink establishment and revegetation projects. They have worked with over 500 organisations around Australia and are positioned as a trusted and ethical carbon partner for business and local government of all sizes throughout the country.

Executive Channel is Australia’s leading office media company focused on delivering effective communication solutions for brands targeting Business Executives.

Executive Channel was the first company in Australia to install digital media screens in office tower foyers and in line with global trends this is now the most prominent and preferred form of tenant communication across Australia.

Executive Channel has also lead the way in dynamic screen content with news and market information supplied by Sky News, News Limited and the ASX, all of which is updated every 15 minutes throughout the day.  Executive Channel’s continued focus on screen content innovation has seen tenant engagement increase from 93% to 97% in the past 12 months.