Sydney kicked off the 'Not a Good Look' campaign for 2011 with a series of high profile supersites across the city.

Over April & May, eleven billboards carried the 'Not a Good Look' message in prominent locations such as Homebush Bay, Parramatta Road, O'Riordan Street Mascot, the M4, Wentworth Drive Eastlakes as well as inbound on Broadway in the heart of Sydney.

While some featured real people, in real life situations, inappropriately disposing of their butts and a reminder to 'PLEASE BUTT IT, THEN BIN IT®', others simply highlighted the campaign message - 'Butt Littering. It's Not a Good Look'.

Attention in Sydney will shortly turn to the official Sydney Film Festival Outdoor Live Site in Martin Place where the 'Not a Good Look' community service announcement will screen over the twelve days of the Festival. Watch out for the CSA on the 17m² LED screen between Wednesday 8- Sunday 19 June.

Both are part of the overall 'Not a Good Look' campaign aimed at putting personal responsibility at the forefront of the butt littering issue.